Statement of Intent
Statement of intent Bauer, the media production company, is launching and working with the up-coming brand “opal.”. It hopes to reach its target audience of sophisticated and youthful 16-25-year olds by including trending topics, for example fashion, make up and beauty tips, celebrity gossip and news that will intrigue and interest individuals; models who are a similar age to my audience. Using models within this age bracket will allow the audience to relate and identify with them. Also, I hope to portray this sense of sophistication and youth through styles, the editing techniques and the format of the magazine by using casual but classy outfits, poses and mise en scene that they can relate with. The language and terminology I will use will contain “attention grabbing” words, phrases and inviting vocabulary such as “Check out!”, “Don’t miss out!” or “Learn more”. The language plans to communicate with audience as if talking to them directly and drawing their interest in hopes to c...