Statement of Intent
Statement of intent
Bauer, the media production company, is launching and working with the up-coming brand “opal.”. It hopes to reach its target audience of sophisticated and youthful 16-25-year olds by including trending topics, for example fashion, make up and beauty tips, celebrity gossip and news that will intrigue and interest individuals; models who are a similar age to my audience. Using models within this age bracket will allow the audience to relate and identify with them. Also, I hope to portray this sense of sophistication and youth through styles, the editing techniques and the format of the magazine by using casual but classy outfits, poses and mise en scene that they can relate with.
The language and terminology I will use will contain “attention grabbing” words, phrases and inviting vocabulary such as “Check out!”, “Don’t miss out!” or “Learn more”. The language plans to communicate with audience as if talking to them directly and drawing their interest in hopes to create a sense of closeness, relatability and making the content more personal to the audience. This will intrigue the audience to read on and feel the need to do so. This convention is widely established throughout many magazines and brands, for example, Grazia, Vogue and Elle and a variety of others. I will ensure the audience that “opal.” will provide the latest news, topics and helpful advice for their day to day lives.
Representation is an element of media that I will explore in depth. I intend to use individuals of different ethnicities, genders and backgrounds which increases the diversity of the brand, opal. Especially, in this modern era and how times are changing rapidly, the youth emphasise the importance and significance of diversity and the representations of different people and individuals in this world. Opal. intents to express and reflect this throughout the brand. Young people will have a main feature and major focus as the brand is directed towards them and have a similar demographic. This allows young people to create their own identity, shape their own uniqueness in creative and original ways and feel comfortable and relate to others.
Conventions and patterns within magazines brands and companies for example Grazia, will guide me to construct “opal.” in an authentic way, further reinforcing and referencing these conventions highlighted like the use of social media as a wider media product and the emphasis on fashion culture, the lifestyles of famous celebrities and also people from different aspects of society and the population. These intertextual references will help opal. to create their own brand identity for the audience to enjoy, indulge in and recognise.
As mentioned previously before, the brand opal. is intended and directed for a culturally sophisticated target audience with AB1 social demographic within the ages of 16-25 years old. Opal. will aim to use high-class, sophisticated and chic production processes along with fine editing to reflect the high-end brand presented. The brand aims to establish itself in the fashion magazine industry amongst others in the field.
Bauer, the media production company, is launching and working with the up-coming brand “opal.”. It hopes to reach its target audience of sophisticated and youthful 16-25-year olds by including trending topics, for example fashion, make up and beauty tips, celebrity gossip and news that will intrigue and interest individuals; models who are a similar age to my audience. Using models within this age bracket will allow the audience to relate and identify with them. Also, I hope to portray this sense of sophistication and youth through styles, the editing techniques and the format of the magazine by using casual but classy outfits, poses and mise en scene that they can relate with.
The language and terminology I will use will contain “attention grabbing” words, phrases and inviting vocabulary such as “Check out!”, “Don’t miss out!” or “Learn more”. The language plans to communicate with audience as if talking to them directly and drawing their interest in hopes to create a sense of closeness, relatability and making the content more personal to the audience. This will intrigue the audience to read on and feel the need to do so. This convention is widely established throughout many magazines and brands, for example, Grazia, Vogue and Elle and a variety of others. I will ensure the audience that “opal.” will provide the latest news, topics and helpful advice for their day to day lives.
Representation is an element of media that I will explore in depth. I intend to use individuals of different ethnicities, genders and backgrounds which increases the diversity of the brand, opal. Especially, in this modern era and how times are changing rapidly, the youth emphasise the importance and significance of diversity and the representations of different people and individuals in this world. Opal. intents to express and reflect this throughout the brand. Young people will have a main feature and major focus as the brand is directed towards them and have a similar demographic. This allows young people to create their own identity, shape their own uniqueness in creative and original ways and feel comfortable and relate to others.
Conventions and patterns within magazines brands and companies for example Grazia, will guide me to construct “opal.” in an authentic way, further reinforcing and referencing these conventions highlighted like the use of social media as a wider media product and the emphasis on fashion culture, the lifestyles of famous celebrities and also people from different aspects of society and the population. These intertextual references will help opal. to create their own brand identity for the audience to enjoy, indulge in and recognise.
As mentioned previously before, the brand opal. is intended and directed for a culturally sophisticated target audience with AB1 social demographic within the ages of 16-25 years old. Opal. will aim to use high-class, sophisticated and chic production processes along with fine editing to reflect the high-end brand presented. The brand aims to establish itself in the fashion magazine industry amongst others in the field.
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