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Bauer History

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Bauer History Bauer Media UK is an entertainment network of iconic, multi-platform brands and is Europe’s largest magazine publisher. Bauer was founded in Hamburg in 1875 and now in its fifth generation of family ownership, the Bauer Media Group operates and one of the leading players in 20 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide contributing to the success on a daily basis and publish more than 600 magazines.  In 1875 the lithographer, L udolph  Bauer laid the foundations for the global media company.  Ludolph set up a printing in Hamburg to produce business cards. He had various printing jobs; he launched the local advertising newspaper Rothenburgersorter Zeitung. This was later followed by Extrablatt am Montag and eventually in 1926 by Rundfunk-Kritik, a radio magazine which quickly reaches sales of over a half a million copies weekly. In the UK we reach 25 million consumers. O...
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Analysis of Bauer - Grazia Magazine Cover of Irene

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Grazia Magazine - Irene Grazia, the  masthead of the Bauer brand, is written in thin pink serif font to emphasis the signification of the brand. It draws the reader's attention and it is easily recognisable. However, Irene, from the group Red Velvet, is covering the masthead which suggests that Grazia has a lot of confidence in their brand. The colour scheme, being pink and white, connotes a sense of femininity and elegance which appeals to their demographic. The colours, pink and white, conveys a sense of compassion, purity and sweet. There are cover lines on the magazine written in thin sans serif font. It presents a sense of simpleness but also clarity. Furthermore, the cover lines inform the audience of what the magazine contains. Bae Joo-hyun, also known as Irene, is the main star image and is presented as important due to Grazia first introducing her by stating "Irene's Power" written in pink and is one of the biggest headings. It draws the attention o...
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