The 16-25 Audience
Using Cross Cultural Consumer Characterisation, which divides people into 7 separate groups depending on their "core motivation". The 7 groups include: the Explorer, Aspirer, Succeeder, Reformer, Mainstream, Struggler and the Resigned.
My 16-24 Audience is would be best described as Explorers, Succeeders and Reformers.
Explorers
They are individuals that look for a challenge and discovery, they always want to be they people who try out new experiences and ideas and aspire to be different from other people. Their core motivation is for discovery.
The Succeeders
These individuals have self confidence and are very organised in everyday life. They have a strong goal orientation as they want to be successful, they are described as often having an aggressive attitude to life as their core motivation is control.
The Reformers
They value their own judgement; they do what they want to do as well as being mainly anti-materialistic and are considered as intellects. Their core motivation is the enlightenment.
Referring to UK Tribes, my perfect audience member would fit in the Alternative and Urban category.
Alternatives Tribes are driven by the need set themselves apart from the mainstream,they’re determined to be different. Alternative Tribes are passionate about music, sharing an appreciation for live music, independent record shops and grass roots talents – it’s all about authenticity and being ‘real’.
The Urban segment is intrinsically linked to inner city living – young people living in busy multicultural hubs, with rich and varied influences, where wealth and poverty sit side by side. Urban Tribes are strongly influenced by what they see and experience in their immediate environment. Urban sounds and styles dominate the mainstream and mean big business.
Using Cross Cultural Consumer Characterisation, which divides people into 7 separate groups depending on their "core motivation". The 7 groups include: the Explorer, Aspirer, Succeeder, Reformer, Mainstream, Struggler and the Resigned.My 16-24 Audience is would be best described as Explorers, Succeeders and Reformers.
Explorers
They are individuals that look for a challenge and discovery, they always want to be they people who try out new experiences and ideas and aspire to be different from other people. Their core motivation is for discovery.
The Succeeders
These individuals have self confidence and are very organised in everyday life. They have a strong goal orientation as they want to be successful, they are described as often having an aggressive attitude to life as their core motivation is control.
The Reformers
They value their own judgement; they do what they want to do as well as being mainly anti-materialistic and are considered as intellects. Their core motivation is the enlightenment.
Referring to UK Tribes, my perfect audience member would fit in the Alternative and Urban category.
Alternatives Tribes are driven by the need set themselves apart from the mainstream,they’re determined to be different. Alternative Tribes are passionate about music, sharing an appreciation for live music, independent record shops and grass roots talents – it’s all about authenticity and being ‘real’.The Urban segment is intrinsically linked to inner city living – young people living in busy multicultural hubs, with rich and varied influences, where wealth and poverty sit side by side. Urban Tribes are strongly influenced by what they see and experience in their immediate environment. Urban sounds and styles dominate the mainstream and mean big business.
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